Foto (c): zettberlin / photocase.com
When Facebook meets Billboards
BIG MESSAGE? WHAT’S THE POINT?
This project reflects the trend to make personal notes available to a wide public and to transfer social media to classic billboards.
Advertising spaces have lost in value in the last few years – opening up this medium for personal messages makes these spaces more attractive and profitable.
For the time being, the price of a 16-sheet billboard ranges between 90 and 150 Euro per month. For private customers, we estimate that it will earn you about 250 Euro in 1 week or 10 days at most.
For the implementation of this concept, it is necessary to create and develop a user-friendly platform for the designing and booking of such spaces. As our search showed, such platforms are nowhere to be found.
Therefore, we are expanding our group of billboard customers by private persons who are less price-sensitive when it comes to the booking of billboards.
To that end, however, it must be ensured that the design of billboards is of printable quality.
So, what could you tell us?
We would say there is a bunch of reasons to book a billboard:
- to propose
- to congratulate
- to thank voluntary organizations
- to surprise people
- to share messages with the public
Cooperation partners may be image databases such as Getty Pictures, or outdoor advertising companies such as Gewista, Ankünder, Kartnig‘s Perspektiven and many others.
For us, it is the synergy between Facebook or other social media platforms and the BIG MESSAGE which is important. Pictures of the personalized billboards are taken and spread over the web, causing a viral effect for the dissemination of the platform and its potential. If the platform is a success, it can be transferred easily to any country and into any language.
Foto (c): Bastografie / photocase.de
HOW IT WOULD PASS OFF
Every internet user can register on the portal and design their desired message in a “What you see is what you get” editor.
During this step, it should be possible to use images from various image data bases (Getty-Image, Fotolia, etc.) and to pay the provider directly.
An absolutely essential feature should allow integrating various billboard advertising companies to define available billboard spaces using a simple tool (possibly with an interface to the existing systems).
The planned basic features include:
1) WYSIWYG editor to allow designing the billboard spaces
2) Preview of posting
3) Availability check (preferred billboard, available locations)
4) Direct check of design (in terms of file quality)
5) Connection to social networks (I can show my postings online also to other folks)
6) Interfaces to image databases
7) Online payment interface (the user should be able to finish the booking procedure directly)
1) Administration of available spaces
2) Administration and green-lighting of designs
3) Allocation of cost / invoicing based on spaces (the spaces may belong to different agencies)
4) Dashboard overview (my spaces, my sales, etc.)
5) Administration of users / tenants
Foto (c): Miss X / photocase.com
TECHNICAL IMPLEMENTATION – FIRST STEPS
1) Rough concept – definition of complete scope of desired software
2) Analysis of technical feasibility with regard to web-based presentation and presentation on mobile terminals (maybe an app would make sense)
3) Analysis of competitors and possible improvements / extensions (competition analysis)
4) Structuring of individual areas into expansion phases
5) Preparation of rough dialogue structure (backend, frontend)
6) Cost estimation / calculation
7) Rough data flow concept and ER diagrams